¿Sabíanqué Does 1 añthe take offó LATAM? I leave you a note that I wroteí does 1 añor due to the first LATAM Airlines flight, On that occasion he wrote ité for a publicationón magazine física, But I didn't come outó jamás in the air, así that I leave ití To enjoy it. Many of the slopes to speaké below, have already been given, así May they apologize :).
We were part of the greatest event of the new Latam since the announcement of Fusión Between lan y tam más de 4 añthe atreás, its first commercial flight under the same brand and new image.
Last 5 May we could live firsthand what to beíhas a Día históRico for Latam, Its first commercial flight as a single mega airlineíNea finally gathering the two airlineíneas más greats of the regionón in one. On a date without specific meaningíFico for the airlineíNea were celebrated, at the same time, three commercial flights from Sao Paulo to Santiago, Sao Paulo to Brasilia and from Santiago to Lima, in this úWe were on board exclusively.
Vídeo
The first three flights were scheduled to take off at the same time from their respective origin airports.. Two Airbus A319 and one Boeing 767 were assigned for this event, that finally left for history two brands so recognized worldwide. These aircraft were the first to display the new LATAM paint, Like and commented that as we all know it has generated Más of a retractor, especially lone star lovers. These first aircraft with the new image operated the Día of the first commercial flight for Latam Brazil and Latam perú, These being the Airbus A319-132 MatíCula PT-TME MSN 4389, Airbus A319-132 Matrícula CC-CPO MSN 2872 and the Boeing 767-316er matíPT-MSY Cula (ex-CC-BDL) MSN 42214. Three planes now marked with history and that gave the definitive start to a new, but the más grande, aerolínea by surérica.
we take off
How to rememberán our readers, In previous editions we have reported activities that Latam Organizeó prior to the launch of the new painting and start of operations such as a single airlineínea. Previously we toured with the #legadolatam the history of the two airlineíneas that compose it from its inception until the two names m becomeás representative of the aviationón of Américh from the South. The trip continuesó flying in the first Airbus A350 and Más modern aircraft that currently flies in the américh with adventure #A350Latam. For this first commercial flight we receive a new invitationón to move from Quito to Santiago, to theí LIVE THE EXPERIENCE #SOMOSLATAM, as a kind of closure to transición towards a single brand, that startedó Like a dreamño más de 4 añthe atreás.
In the majoríbyeíregional sedsó an official launch of the new painting and image the 28 of April, where it was shownó The plane paint process, new uniforms and alsoén cómo, from the 5 of May, StartíAn to see the checkup counter, VIP and M Salasás áattention areasón al púBlica in all places in the world where the airline operatesínea. On this date it showsó finally, and is confirmedó al púBLICAL IN GENERAL THE RUMORS OF THE MáS expected, cóhow to seeíAn the Latam aircraft. Synchronized in the different subsidiaries beganó Introducción of the new brand to passengers, the safety booklets and the new on-board magazine Vamos LATAM were in charge of outlining the gradual change to passengers from flights prior to the first commercial operations under LATAM.
On our flight to Santiago del 4 May we could experience this change, The difference in the designñOr it is notorious, At least attract attentionóFirst image n.
The first flight
Before talking about the details of the first flight, We could be part of an exclusive parade of the new airline uniformsíNEA for cabin crew and TR agentsáAirport Fico, This is the night before the expected first DíA of operations as a single company. Spaghettién we could talk with the designsñEras of the Brazilian companyña Interbrand, creators of the new image that involvesó 2 añyou of hard work and costá más of USD 400 million apply it in its entirety. We were able to learn about the main colors of the brand the íNDIGO Y CORAL AND THE Cómo was applied to airplanes, We will discuss this in the following párrafos.
Timprano a la MAñAna next we go to Arturo Merino Benícomplexion to participate in the first Latam in history. Upon arrival at the airport we realized that LATAM was already a reality. Advertising in víheatágenes, TEN ACCESSORS AND CARTSíAn and the new brand. A series of signs were located indicating that LAN and TAM are now LATAM in the entire terminal to help the various passengers to find their airlineínea, To M Surpriseás of one that ignoresíA of the change and new global brand.
Last night the person in charge of the brand is ensuredó that all áAccess and attention areasón al púBlica were changed with the brand and isotype, The change was noticeable in every cornerón, protruding the rest of the airlineíneas and calling attentionón of más of a curious one who seesíAn as lan as a brand ceased to exist. We access the VIP de Latam room by invitationón of the aerolíNEA to be able to verify the changes that alsoén ahí They were performed. It was very pleasant to notice like all the company's staff were very happy and optimistic with all the changes that are seeníAn from that DíFrom now on.
For this opening flight operated by Latam Perú núMero LP2634 was assigned the first Airbus A319-132 with matíChilean cula in carrying the new image. The CC-CPO with the capacity to 144 passengers in a single class, although with the possibility of enabling the LATAM Premium Economy in its first three rows, have 10 añage and is propelled by 2 motores IAE V2524-A5. At the Santiago Airport everything was ready for this event, in the departure lounge #10 several billboards announced the event and hundreds of passengers, más of one surprised, Photograph were takenías well as with the new image of LATAM and a beautiful avión on the scale of the Boeing 787 Dreamliner sporting the brand new paint.
The startó on time, to leave punctually for Lima at 09:05 am, time at the same time the other two flights also agreedén take offían a brazil. An atmosphere of happiness and party feelsíA throughout the boarding process. Every detail was very important to the passengers and staff, From the boarding pass to the boarding call by mentioning “Now we are Latam”. Emotivity was felt when climbing the avión, The messages of the head of cabin announced at all times the historical eventórich that passengers in an avión full heading to Lima were living.
As in the podíTo be otherwise we take off exactly at the expected time towards Lima, This time we could be sitting in the first three rows of the avión in the Economy Premium cabin, to be able to live the full experience of a first flight. The heads of the entire avi support themón already had the new image. The avi was expectedón to be recién painted would have had new interiors and seats, But so far this change has not been made in anyún grandfatherón of the entire current fleet. The service was special as it was the first flight, little oneñGifts such as agendas and commemorative cards were found by passengers in their respective seats.
Already in the air and leveled to 36 A thousand feet high emotionalityó With the words of the commander from the command cabin, a new future was beginning for all LATAM staff. Meanwhile, the dedicated and friendly Head of the Cabin continued with the varied and complete service on board., followed by más messages related to the new era of the company. Within these messages we call usó pleasantly attentionón that the name of this server was mentioned as part of the AVI speakers tributeón, Remembering the ANéCDETA OF MY FIRST FLIGHT IN AVIón to the 7 añyou old.
After something más de 2 hours and a half estáWe are ready to land at Lima International Airport, located in the Constitutional Province of Callao that serves the city of Lima, as couldíOhíR In the announcements of the crewón. A smooth landing down the runway 15 I bring us closeró At the end of an experience única, Not all Díso you can be part of an inaugural flight and less than one of the airlineíneas más biggest in the world. No podíto be for less and after releasing track and starting filming towards the landing door, He did úlast advertisement for passengers and guests: “If they look for their windows, you canán See the traditional bañor water by the Aeron Firefightersáuticos”. With this welcome the experience came to an end., But a great history of an airline beganíNea that promises to revolutionize and take all south américh to the world.
pending
As in any makeover of any company, The process is long and above all requires an investmentón huge. Nextón, We detail some or más main pending changes that the airline hasínea, we may forget someone, But we are sure that you help usán to complete the list:
Paintwork
As we advanced we could know exclusive details of the process that carriesó to the designñor now carry some fleet aircraft. We could know directly from the source that were workedás de 30 diseños, with color variants on fuselage, engines, cola, etc. Finally, And after much deliberationón, Where are youó IN ACCOUNT THE TIME AND COST OF PAINTING EACH AVIón, if I decidedó For the painting that we all know. Within this painting process that stands out a reference of the isotype in the tail with a corporate gray background to highlight it, white engines to emphasize elegance, Mark in the first portón Front of the fuselage on an elegant white and the complete isotype in the Avi bellyón. With new téLATAM paint cynics has managed to save the 25% Estimated in the time and weight of the painting applying new téCnics in this process.
pending, Smart más de 300 planes. the whole fleet, including charge, It is estimated that it will finish being painted by the end of the 2018, every time one of the 300+ aircraft enter their corresponding Check C.
CóHoney
Each SATAM subsidiary has its own CóDigos and Radio called. For instance, In Ecuador XL as CóI say iata and lne as cóI say Icao with radio called Lan Ecuador or Are for Lan Colombia. Aún It is not clear if it is unifiedá a CóI say, Modifyá Applicationá A new radio called LATAM Ecuador, Although some pilots already use it in each país, It could not be officially confirmed Cómo manageá This interesting detail.
uniforms
This point is notá hard fácil. Con más de 53 thousand employees worldwide among airport staff, customer service, crewón major and minor and others, It is estimated that m must be madeás de 400 thousand uniforms. It is because of that, during our tour from the Check-in Counter to the boarding gate, we were able to learn that the staff does not have an exact date to have the new uniforms, But if it is estimated that at least until the end of añor the staff “that faces the client” already have the new and modern clothing.
There is a lot of fabric to cut, literally speaking.
Service on board
We want to refer to the image of the service on board. Dishes, knives, Forks, spoons, napkins and even the little onesñsalt and pepper packages. how do they all know, calledéMoslos components, so far they have the image of LAN and TAM respectively in their services. Another pending point to requireá of time and above all of a subsequent process to know whaté do with all this material that surely each airlineínea teníA secured by many toñin warehouse.
Seating
As we briefly advance in the páHigher rribes, The seats are another important pending within a change of image. The first planes painted as LATAM were expected to feature a new interior, But so far this has not been soí. First hand we could know that if there isá a gradual change as in the whole process, of the designñO, comfort, tamaño And pitch of the entire fleet. He saysñthe beingíA inspired by details and colors from all south américa. In spite of that aircraft such as the A350 and B787 will haveíAn and the definitive seats that are unifiedán after the rest of the fleet.
Vísecurity of security
We all agree that the Vísecurity of security are almost important as avi paintón. They are image and identity aboard every airlineínea. For now on all flights the V is still usedíDeo that is exhibitedéFor them úlast toños, with the difference that the marks on the 3D aircraft have been removed and even on some flights it has been omitted and the crew members have performed the demonstrations manually. It is expected that in the course of thisñor the new and surely striking vísecurity deo.
Señaléethics
There are so many airports and attention centersón to the client who has Latam in the world as airplanes in the fleet or even más. Until the closing of this editionón There are airports that do not tellún with changes or references to the new brand. There are so many details that must be changed as for example alsoén brands in maintenance hangars worldwide than to have a new airlineínea 100% migrated to a new image conceptá at least 3 añm axisás.
The challengeíor to change a brand, especially when there is so much time previously invested in the previous, it's huge, But the changes advance within the pairámeters of time than the airlineíNEA has raised from the first Día of this project. IR slopesán disappearing and it is even likely to realize that mañAna allén Ready and solved.
Galería
