The 12 In July Mercado LATAM arrives in Ecuador and with this a new way to rebuild flying for LATAM Ecuador on its domestic flights.éstatic, that seeks to reduce the prices of its tickets between a 20% and 40%.
under the fieldña #Librevolador, LATAM Airlines Ecuador begins a new stage of its Sunday flightsésticos in Ecuador, which startedó officially the 6 april 2009, marking a before and afterés for aviationóecuadorian n, since then markó the difference with lower rates than the competition. Now, under a new framework and greater challengesíthose in a market looking to recover after 2 añthose of reductionódemand number, the LATAM group has gradually launched the so-called LATAM Market, where Colombia was the first país in implementing it and Ecuador the penúlast.
flight report: San Cristóbal to Guayaquil trying the LATA Market.
Mercado LATAM has the idea of offering local products on domestic flightséoffices of each airline subsidiaryínea, entering a kind of low cost modality, to theí compete with the growing formationón of new aerolíneas de la lílow or ultra low cost line. With LATAM Market tooéThey are not released in Ecuador 4 new fare families:
In a few daysías @LATAM_ECU launches a new way to fly in #Ecuador más cheap and fàcil. Hereí advance details of the concept #libreVOLADOR ✈ pic.twitter.com/HcYG8huqcf
— Nicolás Larenas ✈️ (@n_larenas) July 3, 2017
These rates called Promo, Light, Plus and Top offer each traveler a range of benefits, advantage, restrictions and benefits, Sure, payments más, the airíI don't knowá más.
Promo: Includes a m handpieceámaximum eight kilos and randomly assigned seat. The passenger caná buy luggage in the hold. Does not include choiceóseat number, preferred seat, exchanges and returns and accumulationón the chillómetros Latam Pass. This rate will only beá available when promotions are launched.
Light: Includes one piece of carry-on luggageáximo eight kilos, randomly assigned seat and accumulationón the chillómetros Latam Pass. The passenger caná buy checked luggage, chooseóseat number and preferred seat. Does not include changes or returns.
Plus: Includes a hand pieceámaximum of eight kilos; a piece of hand luggageáximo 23 kilos; selectóseat number; accumulateón the chillómetros Latam Pass.
Top: Includes one piece of carry-on luggageáximo eight kilos; two pieces of hold baggage 23 kilos each; selectónumber of seats and preferred seats; exchange and refunds without fines; and accumulationón the chillómetros Latam Pass.
With the entry into service of these new rates, travelers accustomed to flying with LATAM on domestic flights such as Quito, Guayaquil, Cuenca, Galápaid (Baltra and San Cristóbal), dutyán be attentive to the restrictions of each rate (some do not accumulate Kilómetros LATAM Pass), but above all, know that the rates más básicas do not include checked baggage, something that was until now normal in all airline faresínea, and dutyán pay más for carrying luggage in the hold, but the benefit of a carry-on bag in the cabin is maintained.
Spaghettién, take into account that the price of the ticket, like in all aerosolínea, to dependá of the anticipationón of the purchase of the same. Between más close to the travel date, it is almost certain to payás máyes if you buy in time.
How to pay nowás only for the services that interest you, for instance, if you go a día a Guayaquil, para qué pay from más for the service of a suitcase in the hold that I neverás useás. That is why now you personalize your trip and if you want to carry suitcases, you pay what is fair and necessary, as detailed:
Pay attention to the detail of the anticipationón of the suitcase, if you buy it from 0 a 3 hours before it will cost youá más, así Don't forget to do it or anticipate your needs, Sure, if you want to save money.
further, LATAM Ecuador proposes a series of recommendations before traveling, How to measure your personal luggage in the cabin that complies with the m measurementsámaxims and weight next to your artípersonal ass, don't forget to check-in so you don't waste time at the airport, tag your luggage and leave it at the airport counter and have your boarding pass printed or on your cell phone, más details HEREÍ.
With the new rates you canás carry up 1 carry-on suitcase 8 kilos with measurements of 35cm wide by 25cm deep and 55cm high, más an artípersonal ass (schoolbag, wallet or similar) of sizeñm axisámaximum of 35 cm wide by 20cm deep and 45cm high.
Spaghettiécan'tás pay for preferential seats más ahead to get off before the planeón for $8 if you do it with time when doing web check-in, otherwise the cost increases.
Menú LATAM Market Ecuador
The menú in Ecuador isá made up of the following categoriesíaces and products (You can click on each image to enlarge it and read the details.).
coffee makería
A coffeeé Juan Valdez clásico starts in $1.50 just like the té Nature’s Heart de sabores, If we add a banana muffin or a black clásico in combo comes out for only $3.50. If we think about airport prices, it's más cheated.
Drinks and Niños
La Hielera is the sectionón of drinks and Coca Cola, Sprite, Refresh juices or a Guitig cost all $2.00. Spaghettién Nutri juice and Toni chocolate milk in a cartón for niños and a combó with an sáthe fruit, más peach juice and some cookies for $7.50. Compare the prices of something like thisí in a cafeíin the waiting rooms ;). The sale of alcohol will beá más ahead, for the second versionón of the Mercado LATAM magazine in Ecuador until the sales permits are fulfilled.
Sánduches y Wraps
Lo más forceful of the menuú are the sánduches y wraps, those who start in $6 with El Tradicional jamón Visking, holland cheeseés and cream cheese until $7 for one gourmet turkey with parmesan bread, holland cheeseés, butter with paprika and dried tomato dressing. Spaghettién they thought about vegetarians offering a wrap with mustard, Honey, spinach, candied onion, lettuce, rúbutt, sauteed red pepper and zucchini $6 the fruit salad for $4. Eye that the gourmet, vegetarian and fruit saladán only available on m flightsás de 2 hours, óbe only for Galápaid and also solo to Galápayments can beá ask them to warm your sáthe fruit.
I find that a sánduche de pernil habríIt's been a good toucháecuadorian s, but maybe más ahead you canían implementar.
SpaghettiéThere are combos of wraps and grape juice for $7 o de $9 turkey gourmet with a Strawberry Tropical. If you compare them with El Español, if they are something máIt's expensive, but with a coffee makeríin waiting room…?
Sweet
For those who love sweets tooéThere are no options from $1.00 by a maniac, Chips Ahoy by $1.50 o de $3 up by snickers, M&Ms, Haribos, KitKat o el máyes dear, una tableta de chocolate Boyfriend orgánico 65% cocoa by $4.50. Prices close to a supermarket.
snacks
Tortolines or some Lays potatoes for $1.50 or up a few Kiwas for $2 up to the $3 by Cream & Onion Pringles or a Go Nut Shell! Nuts. Spaghettiéthere is no optionón combo of some Pringles más a Coca Cola for $4.50.
These are the options and we hope to be able to try them soon so we can tell you how delicious they are.án menu alternativesú y cóhow he performedñto onboard service on flights as short as to Cuenca or Guayaquil from Quito.
if they try them, Don't forget to tell me whaté That's what they thought of the different options and, above all,, if your ticket costó less than before.
Very interesting market – Latam, we would like to participate with our products: Choco- blueberries; Chocopinas, Chocouvillas and Chocolate sugar free. Factory in Quito, please help us with contact.
Thank you for sharing your experience and observations., I agree with you,
Gulliver expeditions is a company that operates in Peru and Ecuador. If so, let's see the difference in tourist promotion, in service and product. If there are many advantages of the neighboring country and if it is necessary to improve a lot in the service to tourists, such as minimizing the waiting time in immigration, highlight local cultural motifs in tourist sites and not charge VAT in hotels
nice to meet you were. Yes, you have to improve a lot, potential we have left, but you have to know how to exploit it.
dear readers,
The last friday 14 of July, I had the opportunity to fly with Latam on the UIO-GYE-UIO route, leaving on the flight of the 6:30 and returning in the 22:30, in my opinion the average occupancy was 95%, on board I could notice that there are points of sale for credit cards (data fixed) and each seat has a magazine with the same content exposed in this issue by Nicolás, in neither of the two sections was a sale of the products made, the crew members mention "Latam market" and request that if they are interested they ring to be attended to at their seat, but they don't insist anymore, which I think is excellent, I could see that my travel companions reviewed in detail the magazine with the products, but no one dared to buy one, including me, in my personal case, in the first section it was very early and I preferred to wait until I was on land to enjoy my full breakfast, and in the second case he was already satisfied with food, I don't think the prices are high, I think that if at any time the hunger is unbearable I will encourage myself to buy one.
Now, this is supposed to lower ticket prices, and they do it like that, but not as i expected, the reduction has been more or less $10, As a customer, my first analysis is that the candy that was previously offered cost $10!!, well we know it doesn't work like that, however if you spend the same 10 of the discount on a “La lunchbox”, you will certainly eat better than before, but remember that: you have no checked baggage or seat selection, for me, this particular trip those parameters were not important, since it was business, but if my trip is tourism, sure if they will be important and I think the investment exceeds the $10 to have checked baggage and seat selection, I think this will depend on the reality of each traveler.
Hello Jorge, Thank you very much for your detailed report on Mercado LATAM. It is important what you indicate about the cost, a greater reduction was expected yes, but also the tax conditions in Ecuador make it difficult to have lower prices as has happened in other countries.
Let's see how this evolves and if the others also adjust their rates to adapt to this new concept..