Hoy 9 May 2018, Viva Air Perú celebrates its first anniversary since its start of operations as the first airlineílow cost line (low cost) of Perú, with main base of operations at Jorge Ch International Airportátime of Lima.
The mánew Aerolídenies belonging to the aero groupáuseful Irelandia Aviation, leadered by Declan Ryan with the main one Ryanair en Europe, Tiger Airways en Asia, Allegiant in the United States and those belonging to the Viva Group: VivaAerobus en México, Viva Air Colombia (before VivaColombia) in Colombia he celebrates his firstño operations and ráhas successfully managed to position itself in the market, although below initial projections.
Viva Air Perú firstñO
When the aerosolínea startó their sun flightséstics in Perú, this one hoped to transport más de 700 thousand passengers in its firstñO, but the núgroupers fell short of the goal.
Competition, difficulty in growth due to infrastructure problems at Peruvian airports and low profitability on some of the initial routes, they made Viva Air Perú close your firstñor having transported 467.667 passengers, a 33.19% fewer people transported than initially expected.
Despite fewer passengers transported than expected, The núgrouper is superior to 450 thousand passengers that were planned to be transported in the first yearñor after the closure of routes that did not represent income for the company.
With ultra-cheap rates from $18 dólares per section, the airínea logró that the Peruvian market is regulated and reductions are observed up to a 70% más económicas since their arrival. With these prices and despite not meeting its first objective, the airíNea is already in fourth place in offered capacity accordingún OAG.
in just 1 añO, Viva Air with the 8% achievedó position on LC Forú with the 7% and other más smallñace of the market, butún behindás of Peruvian Airlines with the 12%, Avianca Perú with the 13% and LATAM Peruú with the 49% Of capacity. Regarding participationómarket number, the airínea occupies sixth place with the 2,61% from the cake.
With the incorporate usón of new Viva Air Peru aircraftú inside the sun marketéPeruvian stico does not have much margin más of growth, leaving few high-demand or attractive destinations to explore and in others, only the increase in frequencies caníto allow the fleet increase.
Initially, the destinations of the airlineínea were from Lima to Cusco, Arequipa, Piura, Iquitos, Tarapoto, Trujillo and Chiclayo, while from Arequipa I flew to Tacna and Cusco. As the months go by, the cities of Trujillo, Tacna and Chiclayo lost their first low cost due to the points explained in páprevious paragraphs.
Now, with a sun marketéstatic with growth restrictions, the aerosol sightíline is set abroad and the first destinations areán already confirmed. Viva Air Perú from Lima has been authorized to fly to Quito, Guayaquil, Bogotaá, Averageín, Cartagena, San Andrésés, Peace, Santa Cruz, Buenos Aires, Salta, Panama Cityá, Balboa and Caracas, all with a daily flight on Airbus A320 aircraft.
Other options are analyzed, what is creation likeón of a HUB at the Santa Rosa Regional Airport in Ecuador on the northern border of Peruú to make flights to Tumbes and other border airports thanks to the benefits offered by the Ecuadorian government such as JET A1 subsidy.
Viva Air Group
The Viva Air Group as a whole has 13 planes, with a firm request for 50 planes to startán to get to South Américh in the prówe cry months. with these planes, The growth is expected and little by little the Aerol plans have become known.íit falls to kingsón.
Among them isá the increase and opening of new routes in Colombia that were left by the transfer of aircraft to Peruú and alsoén the opening of new international routes and the expected return of the Bogot routeá – Quito.
The opening of new subsidiaries alsoén is the next step and isá the creation has already been confirmedón of Viva Air Ecuador, so in the próIn the next few months we will get to knowás about the routes that this new member of Viva Air will operateá In the país of the Middle of the World.
Finally, at the end of April, the airínea presentó a Félix Antelo as its new CEO, with a long career in the aero industryáutica; performñó as CEO of LATAM Airlines Peruú, Commercial Manager at Ecuador; Commercial Director in Argentina; Vice President of International Sales in Chile and Brazil.
Yes, I think that for next year we still have to see from which airport, Quito or Latacunga, since there is a big difference in costs between one and the other.
I hope they start operating from the equator soon
a few months to 1 year I would say.