Recent cases of Aerol bankruptcyíimportant points they have taught usñado that in aviationón the one that does not evolve or adapt, misses.
Taking as reference the theoryíof evolutionón de Charles Darwin, inspired in Galápaid, where is he discoveredó that species evolve, They adapt and change in the face of new challenges.íthe climateáticos, environmental and competition to survive over time, we can apply it very fáeasily to aviationón.
Añthe back toñor we have seen how important aerolínets or others of smaller sizeñO, announce their respective cessations of operations suddenly leaving hundreds of thousands of passengers on the ground and thousands of people unemployed.
In this úLately we have seen close (in no specific orderífico and others flying bankrupt like Alitalia):
- Thomas Cook
- Wow Air
- Germania
- Fly bmi
- blue Eagle
- XL Airways
- Avianca Brazil – Argentina
- Air Berlin
It's hayóunless it seems to become más común in the úlast time, has several possible explanations that revolve around non-evolution.ón y adaptationón of these aerosolídenies.
The arrival of new competitors, especially of the categoryía low cost, have generated that many aerosolítraditional lines lose market given the prices generally, máIt's cheaper than an operationón legacy with fewer passenger benefits.
In this context, the aerosolsítraditional lines have had to adapt and evolve, offering new conceptsás close to a categoryíat low cost, without becoming, only offering greater competitiveness to strengthen these companies and maintain their market share.
Así, the Aerolsíthings they have learned from their environment, evolving and following the market trends where travelers seek to tailor their flights, más cheated, have managed to sustain themselves financially and those that have not, they have disappeared.
Those that have disappeared did not manage to evolve in time, They realized very late that they mustían change, Their structures were very heavy, their conditions of operationón inefficient not profitable or they simply opposed the change thinking that their way of flying byñkeep themíwith your loyal customers.
Spaghettién, External factors greatly affect the industry, which is highly vulnerable, such as the price of oil.óleo, new forms of travel that compete with transportationéreo, crisis econópa micaíses where they operate or an excess of supply with a demand that does not grow at the same rate, are the sum of factors that alsoéThey do not take part to stop them.
Those that remain have achieved it thanks to also havingén great financial backing from large aero groupsáuticos, which makes us think that the future will beá maybe only in those aerolílines belonging to millionaire groupséprisoners and how smallñNew or current projects will beán destined to leave behindáwith are “gene inheritanceéethics” in history or join them.
Y tú, ¿thaté do you think?
