Pese a la recover usón, the industry sightseeing followá losing billions throughout the year 2021.
OBS Business School realizó the investigation reportón ‘Tourism at the end of the pandemic’, in which different aspects of the sector are analyzed such as, for instance, ¿cófor an está developing the ‘new normalístic’?, además ¿thaté happená with tourism in the near future? O ¿cómo será travel laterés of the pandemic?
The economic uncertaintyómica and the lack ofún of official and agreed protocols on a global scale (despite laudable European initiatives such as the passport COVID), well couldían generate pronófantastic sci-fi futuresón and not very real or applicable.
About, Jorge Tuñón, Collaborator of OBS Business School and producer of the análysis, I stand outó what in 2020 the sector losesó 2,4 trillion dólares and this oneñor the pébe damnedíeven among the 1,7 and 2,4 trillions, that is, between 1,9 O 2,7 % of world GDP.
¿Whaté is coming for the tourism industry?
One of the first concerns for most of the países of the world, but especially for those más dependent on tourism is: ¿cóhow to recover the tourist after the devastationón of the COVID-19? Travelers today do not perceive tourism in the same way.
people seeístill enjoying tur modelsístics who have democratized the market, but there will beá to see if they are able to survive the pandemic. This is the case of aviationón low cost and hosting model throughés of intermediaci platformsón digital Airbnb type. Precisely, a good part of the homes offered on these platforms, mostly located in urban centers, They began to be marketed as long-term rentals.ón in the absence of travelers.
The traveler of 2021 you don't just have to get used to it, but to beá demanding in demanding compliance with sanitary measures and social distancing (especially indoors). Además, to betá más for nearby tourismía, with a profile, Specially in 2021, mainly national, in rooms often más short and with caráfamily nature.
Equally, a profile can be providedás rural o natural, with a tendency to move away from the large crowds of yesteryearñO, así as a traveler with a purchasing power greater than that of pre-pand seasonsélicenses since now only those who can afford it travel due to the socio-economic effectsómonkeys, That is to say, we can talk about a tourist of higher quality and average spending..
Definitely, to be in the leadership of post-pand tourismémonkey, the PAípeople not only need traditional ingredients as people, landscape, Beaches, climate, Lifestyle, and infrastructure, but much moreás.
luxury tourism: ¿aún is a vífor recoveryósector number?
While tourism is not expected to reach its traditional levels until 2022, There is hope that what remains of the 2021 The indicators begin to show that the industry is beginning to strengthen.
From Ostelea, Tourism Management School state that thisñor neither beá like those before the pandemic for the industry, because the requests and needs of tourists have changed, así such as travel conditions. For a start, all companies in the sector, including aerosolíbeaches and hotels, must guarantee hygienic conditions óoptimal to avoid contagion and there is already talk of a Green Digital Certificate that facilitates the mobility of travelers within the Unión European or COVID-19 Passport to leave or enter from Latin Americaérica.
And the proliferationón of applications móvile to manage trips, low cost tickets and the popularizationón of destinations that were exclusive in the past, have done that -almost noneúno place in the world- be inaccessible to the travelerún. Yes in the past, luxury all-inclusive hotels prevailed, Now what prevails are luxury experiences, those that can offer a differential factor at any price.
To understand a little moreás of the segment, It is said that this is one that involves high costs in exchange for the máhighest level of comfort, first-class services and exclusive accommodations. The luxury tourist seeks rewarding experiences, in which they can disconnect their mind and delegate the task of management, reservations and purchases from third parties. This does not imply long distances or great traverses.ías: luxury rural tourism is a reality, with sustainable options in the middle of nature, nearby destinationsía and spaces designedñated to offer a mávery comfortable.
You have to be clear: Although it is true that luxury tourism willá your part, the stabilizationón end dependá of advances or contractionón of the COVID-19, of the biosafety measures that are necessary and the adaptationón to the new realities that this entails. We are in the middle of a paradigm shift and only time will tell.á cóhow the test is passed, además of the need to advance rapidly in vaccinationón.
