The aerolícolombian nea Easyfly It is now Clic and presents its new brand and corporate image within important growth plans.éstic. Press Photo Click
Although this informationón se sabíseveral weeks agoás with the aparición púlaunch of its first planes carrying the new corporate image, Easyfly formalizedó its total change 15 august 2023, even launching his new página web http://clicair.co/
Tras un proceso de transformationón y restructuraciówhat an impulseó your financial statements, the airínea has also startedén a transicióbrand number, result of an agreement reached in the legal process filed in theñO 2020 by the Easygroup group.
Easyfly is now Click
During 17 añEasyfly has connected the regions of Colombia, generating employment opportunities and boosting tourism and the economyía of the territories más remote and less profitable. Performing más de 5 thousand flights a month, a través 54 routes and a fleet of 20 planes. Transporting the más of two million people with más de 40 Destinations.
The company now faces immense challenges in the industryéI believe that in the úlast toñyou have lived very complex panoramas, but that despite the complications it has managed to mature its line of business and become an important regional player in the challenging market toéColombian prisoner, with a very different objective from the othersás, connect low demand routes that no other willínon-stop.
“We are charting a new stage as a companyñíto allow us mainly, connect with our propóplace of país. We are más what airplanes, flights and frequencies. Breaking all paradigms, doing things in a genuine way, close, flexible y práctic. Our airídon't grow upó and becameó in an icon of our país and above all, from each of the territories where we are present and we are excited that starting in August the país discover this new brand moment”, says Felipe Gutiérrez Forero, General manager.
New Click flights
the airíI don't indicateó that maintains known and new routes such as: Averageín – Meal. Bogotaá – Bucaramanga. Bogotaá – Pereira. Averageín – Cartagena. Averageín – Valledupar and the recent, Bogotaá –Cúskin with 4 weekly frequencies.
with the región south of the countryíitsán the routes: Bogotaá – pitalito, with six weekly frequencies. Bogotaá – Cali, that from 22 August próximo will haveá two flights daily; a route to takeá más efficient connectivity of the South of País to continue connectivity from Alfonso Bonilla Arag airportón that serves Cali with Pasto, Tumaco and Guapi.
New routes arrive such as the direct Bogot flightá – Cartagena that starts operations on 18 of August and from mid-December begins Bucaramanga – Cartagena.
The same way, We are excited to fly from local to Nuquí (Chocó), San Gil (Santander), to connect these destinations with Bogotá and Medelliníno and, Acandí in the máShock gameó where we wait for consensus with local authorities to reactivate this terminal toéreo as a direct door to Capurganá and Sapzurro, among others.
Lawsuits and brand similarities
This change is not born solely from a need to refresh your brand in the name of marketing, but there is a situationónot cool behindáI know it's obligatoryó to the airíColombian girl to rethink her name.
In context, aerolíColombian company EasyFly was founded in 2006 and operates flights nationwide. On 2019, the airíno británica EasyJet (founded long before thereá at 1996) presentó a lawsuit against EasyFly for infringementóbrand number. EasyJet chooseó at that time that the EasyFly name was similar to its brand EasyJet and what caníto cause confusionón among consumers despite geographical distanceáfica de operationón of both companies.
On 2020, a Colombian court ruledó in favor of EasyJet and orderó EasyFly to change its name. EasyFly apeló failure, but in 2022 the Superior Court of Bogotáá confirmó the lower court ruling.
On 2023, EasyFly adó what to changeíin your name to Click. The name change became effective on 15 august 2023 presenting new image on your páwebsite and social networks, along with his fleet of ATR.
The EasyFly vs.. EasyJet is an example of cóhow trademarks can be defended in court. In this case, the Colombian court foundó that the EasyFly name was similar to that of the EasyJet brand and that it couldíto cause confusionón among consumers. As a result, the court orderó to EasyFly to change its name, which is now Clic.
¿Whaté Do you think the brand change?
