LATAM Pass continues to expand the benefits of its accumulation programón of miles and it also arrivesén así to the 45 million members.
With almost 45 million members in the regionón, LATAM Pass continústrengthening its value proposition and strengthening its offer. So far from toñO, has implemented various actions for its partners that aim to provide them with greater benefits.
LATAM Pass Benefits
Among the benefits and updates, my handó the exchange service charge, which implies that éThey no longer pay the additional cost of tickets exchanged at short notice.ón, además to expand the coverage of the preferred contact center for partners Gold and Gold Plus (before sóit for the categoryía Elite). At the same time, implementó improvements in the cut upgrade benefitía, going from coupons to sections in and out of Sudanérica, doing máThe process is simple for partners and prevents them from having to calculate how mucháHow many coupons are needed per flight.
Además, was recognizedó to the Elite members with the longest history. Más de 700 partners received the categoriesías vitalicias Lifetime Black y Lifetime Platinum, depending on the amount ofñThose who wear Platinum feel, Black o Black Signature desde el añO 2000.
“We are very pleased to be able to offer an improved and expanded benefits offering to all our members.. LATAM Pass isá designed so that everyone can access and enjoy the accumulationón of miles and alsoén the exchange of points from businesses associated with miles that are later transformed into tickets and statusía”, I knowñaló crystalán Ortiz, CEO of LATAM Pass.
Regarding the performance of the new benefits, crystalán Ortiz says that “To date they have been exchanged 3 millions of tickets without the exchange service charge, más de 900 one thousand Gold and Gold Plus members now have access to preferential contact, previously reservedófor Platinum members, Black y Black Signature, and we have received almost 140 thousand applications for cabin upgrade with the new model”.
Today LATAM Pass offers its members the optionón to redeem points from associated businesses for miles. This, additional to the accumulationón miles when purchasing from participating stores. Así, frequent airline customersínea can accumulate miles on their daily purchases and take advantage of exclusive benefits and promotions for program members.
Frequent Traveler Awards
Recently, passengers who areán enrolled in loyalty programs around the world recognized LATAM Pass at the Frequent Traveler Awards (FTA), where he wonó in the categoriesíace for Best Program of the Año y Better Customer Service 2023 by América.
