With many markets recovered and exceeding pre-pandemic figures, USA wait for 2027 receive más de 90 million annual visitors.
Chris Thompson, President and CEO of Brand USA, la principal organizationón the marketing tripístic of the país and main sponsor of IPW 2024 de la U.S.. Travel Association, has celebrated his úlast press conference after meás of a déevery service. While the inbound tourism industry in USA continúshowing remarkable resilience, Brand USA prepares to elevateún más the positionón of the país as a tourist destinationífirst class apartment.
The challengeíor of the 90 millions
«There is a clear resurgence of enthusiasm for traveling, with the United States leading the way in long-haul arrivals», I sayó Thompson. «And although retiring is personally bittersweet, industry isá strong and Brand USA isá well positioned, which gives me the confidence to step aside».
The Añor past, the país receivedó in cases 67 millions of visitors who spent 213.000 millions of dólares in activities related to tourism within the United States, which represents an increase in 28% according to theñprevious one. Visitor arrivals from India have already surpassed levels of 2019, and it is expected that the following paíif they do it in 2025: Australia, Brazil, Canadaá, France, Germany, Italy and the United Kingdom.
An investigationóA recent report from Brand USA shows that the United States is the mostás desired, ranking first among potential international travelers to Brazil, Canadaá, China, Japón y México. It is worth highlighting the increase in intentionón of visiting the United States among Chinese visitors, what startedó to increase towards the second half of the yearñor past and reachedó its level más high in March 2024, with a 55%.
It is expected that USA receive 90 millions of visitors to spendán 279.000 millions of dóannual lares for 2027, objectives established in the National Tourism and Travel Strategy of 2022. The úLatest forecasts from Tourism Economics indicate that around 78 Millions of visitors will arrive in the United States by the end of 2024, and it is foreseené that the spending of international travelers grows 74% Come in 2023 and 2027.
Brand USA aims to attract consumers in a new way, taking advantage of the world events that will take placeán place in the United States in the prówe moan 3-4 años, like WorldPride in Washington, DC, the 100º anniversary of the Route 66, the world cup FIFA and the Ol Gamesísummer epics 2028 on The Ádrooling.
«Brand USA's commitment to inviting international travelers to the United States is a reasonón key by which the país still the tourist destinationístico más desired of the world», I sayó Thompson.
At the end of the press conference, Todd Davidson, Chairman of the Board of Brand USA and CEO of Travel Oregon, welcomed Fred Dixon, the new president and CEO of Brand USA. Dixon, who is currently the CEO of New York City Tourism + Conventions, to takeá Timón de la organizationón the 15 July 2024.
