the airínea Korean Air presentó a new one, And quite polémica, New corporate image in its airplanes and demás Marketing materials, ¿They like cówhat was leftó?
The 11 of March, Korean Air reveló Your new corporate identity in an exclusive event «Rising Night», held in your main hangar in seúl, approximately attended 1.000 guests. The presentationói stand outó one verseón Updated from your ICóNico sítrumptón of a new free for your fleet, Starting with a Boeing 787-10.
PoléMica new image of Korean Air
The renewed símbolo Taegeuk, Now in an elegant deep blue, It was the Center for Attentionón, symbolizing la fusión of the rich inheritance of Korean Air with a estécontemporary ethicsánea. Este radishñor align with the global minimalist branding trends, maintaining the distinctive identity of the airlineínea. The logo «KOREAN AIR», positioned next to the Símbolo Taegeuk, projects a national prestige image with a designñThe refined look. The details, Inspired by CaligrafíTo traditional Korean, They offer an interpretationóModern n of Korean elegance.
Korean Air's new freedman stands out for its bold logo «KOREAN», which reflects the confidence of the airlineíNEA as the main of South Korea. He saysño Modern presents a logo and símonñor for a superior visual impact, maintaining an ARM balanceónico. A Met paint has been introducedálica to enhance the premium image, preserving the characteríSky blue stico. The traditional línea de separiationón has been replaced by a fluid curve that runs through the fuselage.
During his speech, The Write Cloy, President and CEO of Hanjin Group and Korean Air, compartmentsó with allón of future, emphasizing the commitment of the airlineíNEA to connect people and cultures, And highlightó The importance of integrationón con Asiana Airlines.
First logo change in 41 años: A tribute to the taegeuk legacy
The new Korean Air logo integrates the SíMBOL Taegeuk with the logo «KOREAN AIR». He sípenis, in dark blue, reinforces the prestige image of the airlineínea. The new brand includes three variants: The complete logo, one verseósimplified and síMBOLO TAEGEUK INDEPENDENT.
To consolidate brand identity, Korean Air has introduced a three -dimensional motive (3D) Inspired by the taegeuk curves, and two -dimensional patterns (2D) inspired by the Korean landscapes and the traditional mosaic «Jogran». Korean Air spaghettién has developed a typographyía and iconografíown.
This is the first significant brand change from 1984, and the new corporate identity will be implementedá progressively in the libraries of the aircraft and on -board services.
Improved Board Experience: New menús and luxury services.
Korean Air has renewed its gastron offerónot on board, collaborating with chef Seakyeong Kim to create menús inspired by haute cuisine, With seasonal and t ingredientséInnovator Cynics. The options in Premium and ECON classes have been expandedómica, including traditional Korean dishes and global culinary trends.
the airíNea has been associated with luxury brands such as Bernardaud, Christofle, Armani/House and Frette to offer dishes, cubertería, crystalíA and high quality bedding in Premium classes. The amenities kits, created in collaborationón con Graff, include luxury skin care products.
These improvements will be implementedán gradually, starting the 12 March on long distance routes, y extendedéIt is all the routes for September.
